|Bob Holiday as Superman|
By the mid-sixties Superman was fairly dormant, appearing mainly in (by then) bland DC comic books. The TV series starring George Reeves had been off the air for almost a decade and the Superman movies were still another decade away. A Broadway musical reviving The Man of Steel seemed like a good idea, after all, "Li'l Abner", a musical also based on a famous comic strip had been a huge hit a decade earlier.
The show starred Jack Cassidy as a new character, unscrupulous Daily Planet gossip columnist Max Menchen (loosely based on Walter Winchell). Also featured were Linda Lavin (fresh from The MAD Show) as Max's Girl Friday Sydney, Patricia Marand as Lois Lane, Michael O'Sullivan (overly sweaty & spitty) as a lunatic-professor bent on Superman's destruction, 10 time Nobel prize loser Dr. Abner Sedgwick, and a 6 foot/4 inch, square-jawed baritone, the imposing yet throughly likable Bob Holiday as Superman/Clark Kent.
The music was composed by Charles Strouse with lyrics by Lee Adams who both also conceived the idea for the show, and the book was by the writing team of David Newman & Robert Benton, fresh from Esquire magazine (Their next collaboration was the screenplay for Bonnie & Clyde). The lively production was directed by Hal Prince.
|Linda Lavin, Bob Holiday, Jack Cassidy,|
(sitting) Joan Hotchkis, originally cast
as Lois Lane
|Bob Holiday channels Mary Martin|
The main problem might have been that the talented and appealing star,
actor/singer/dancer Jack Cassidy was actually the star of the show, playing a charming but nasty, spiteful character, (he loathes Superman, seeks his destruction and has a crush on Lois), and had far more stage time than Superman/Clark Kent. In a show supposedly about Superman, kids simply wanted more... Superman! I know I did. Still, even with Jack Cassidy in the lead, even with positive notices, most adults just weren't ready to pay for an evening out at the theatre to see a show about a comic book super hero who had basically always been aimed at children. It was perhaps ahead of it's time. The other dilemma was that in January of 1966 the BATMAN TV show had premiered on ABC and by March BATMANIA was sweeping the country.
|1966 LIFE which|
included the Superman
Still, the musical has been revived a number of times, (including a watered-down version for ABC TV in 1975, with many of the songs cut), is fondly remembered by adults who saw it as children, and has developed a cult following. The first-rate original soundtrack is available on CD/MP3 to discover and/or rediscover.
Newman & Benton would later co-write the first Superman film, (along with Leslie Newman and Mario Puzo), borrowing several plot devices first used in their Superman Broadway script.
Charles Strouse would have far greater
success writing the music for the
hit musical comedy "Annie" in 1977,
another show based on a comic strip.
|"Dynamic Duo", David Newman &|
Robert Benton, from Newsweek
One sad note, no mention was made, nor any credit given in any of the show's advertising or publicity to Superman's actual creators, writer Jerry Siegel & artist Joe Shuster who conceived the character as teenagers in the late thirties. Using incredibly poor judgement, they had signed away all their rights to Superman years earlier.
Linda Lavin sings the show-stopper "You've Got Possibilities" to Clark Kent,
a song that would become a night club standard for years
Matt Monro sings "You've Got Possibilities"...
Barrie Chase dings and dances to "You've Got Possibilities" on "the Hollywood Palace"...
|Patricia Marand dances with Jack Cassidy|
|From LIFE magazine: Bob Holiday posed as Superman flying over Times Square|
|The front of Broadway's Alvin theater on W. 52nd St (now the Neil Simon theatre) in early 1966|
in the NY Times on Sunday, March 27th,
two days before the show opened.
|a newspaper ad for the show|
greets the audience...
into Clark Kent while singing the show's opening number
"Every Man Has A Job To Do"
one of the shows (Chinese) villains
the Alvin (photo courtesy Barry Mitchell)
Patricia Marand, Jack Cassidy, Michael O'Sullivan, Linda Lavin, Don Chastain
Bob Holiday, Patricia Marand, Shirley Jones (Mrs. Jack Cassidy), Jack Cassidy
Superman within comic strip panels
Clark Kent & Superman
a 1966 Aqua Velva commercial with Bob Holiday as Superman
Got a Secret"
and all the contents...
"Dino, Desi & Billy" had a moderate hit singing " It's Superman"
calling themselves "The Supermen"
Visit Bob Holiday's fun Website here:
It's a Plane, It's Superman"