Pete Hawley's (1916-1975) colorful artwork was some of the most appealing and instantly recognizable for nearly four decades, though, unlike, say, Norman Rockwell, few at the time actually knew his name. Hawley was possibly the most in-demand illustrator for greeting cards (for American Greetings), record album covers, coloring books, print advertisements, and MAINLY clothing ads, especially for swimsuits and lingerie, all featuring impossibly sexy young females, smiling, cheerful and horny young men, and adorable, rosy-cheeked children, babies and animals. Like Rockwell, Hawley employed his neighbors and family members to be his models, his work celebrating the fantasy world of idilic, healthy, active, beaming white-bread post World War II American's at their most cheerful.
Hundred's of samples of Hawley's work can be seen on the web, so I'm (mainly) focusing on his limited movie poster work here.
|A Pete Hawley coloring book cover. No one drew happier children than Hawley.|
|An early fifties Hawley ad for the forgotten product "VEL", featuring a classic "Hawley American couple"|
|Hawley's first film poster from 1951, for this film comedy featuring Rhubarb the Cat and a post Lost Weekend Ray Milland.|
|Rhubarb half sheet|
|Hawley art for the DELL comic book adaption|
|Hawley art for this forgotten 1953 comedy featuring some of Hawley's patented sexy romping females.|
|Closer look at the original art|
|From 1954, Hawley's poster art for one of Bob Hope's last actually funny movies.|